The 10th Philippine International Motor Show (PIMS) is gearing up to be a landmark event for local automotive enthusiasts, with an increasing focus on sustainable mobility and off-road capability. Taking center stage from June 4 to 7, 2026, at the World Trade Center in Pasay City, Toyota Motor Philippines (TMP) is set to wow crowds with a trio of highly anticipated models: the all-new Land Cruiser FJ, the Hilux BEV, and the Land Cruiser 300 HEV.
This year, Toyota’s showcase perfectly balances its legendary 4×4 heritage with its commitment to an electrified future. Here is a closer look at the two models stealing the spotlight.
The All-New Land Cruiser FJ: “Freedom & Joy”
For fans of the iconic Land Cruiser nameplate who want something more accessible and city-friendly without sacrificing trail readiness, the new Land Cruiser FJ is the answer.
Standing for “Freedom & Joy,” the LC FJ packages Toyota’s proven off-road pedigree into a more compact footprint. Instead of an electrified powertrain, the FJ sticks to its rugged roots with a traditional Internal Combustion Engine (ICE).
While it may be smaller than its LC300 sibling, it is built for serious utility. The FJ comes equipped with standard off-road hardware including a Differential Lock, an Auto Limited Slip Differential, and a 2nd Start Mode. It also features a Panoramic View Monitor to help drivers navigate tight urban streets and rocky trails with equal confidence.
The Hilux BEV: An Electric Workhorse
Toyota is also bringing battery-electric power to one of its best-selling and most durable vehicles: the Hilux. Marking the local debut of an electric 4×4 pickup, the Hilux BEV represents a massive step toward sustainable utility.
Guided by Toyota’s “Tough and Agile” design philosophy, the Hilux BEV sports a much more dynamic and sophisticated front fascia, which the brand calls a “Cyber-Sumo” aesthetic.
Underneath the futuristic exterior, it retains the “invincible spirit” of durability and performance that the Hilux is famous for. The BEV variant features a dual-motor all-wheel-drive (AWD) system pumping out 193 horsepower, powered by a 59.2 kWh battery capable of an estimated 240 kilometers of range. Interestingly, Toyota is also updating the diesel variants of the Hilux to adopt this bold new design language.
A Hybrid Flagship: The Land Cruiser 300 HEV
Rounding out Toyota’s PIMS 2026 lineup is the Land Cruiser 300 HEV. Toyota’s flagship SUV finally receives a practical hybrid system mated to its 3.5-liter twin-turbo V6 engine. This hybrid variant also introduces electronic power steering for a smoother driving experience and features an exclusive Aero body kit with Jet Black Garnish to distinguish it from the purely ICE models.
Catch Them in the Metal
Attendees can view all three vehicles at the Toyota Choice Booth during the 10th PIMS. If you are already sold, Toyota has confirmed that reservations for the Land Cruiser FJ and the Hilux BEV are available online, while the LC300 HEV can be reserved through authorized Toyota dealerships nationwide.









